It’s So Good

Netflix Brand Campaign, 2024

4 Languages

7 Markets

10 Vignettes

48 Global Cast

169 Assets

It’s So Good was built on a simple truth: the feeling you get when watching Netflix is something you want to share. While personal, that experience is inherently social and global.

Bringing that idea to life required a coordinated, multi-market production effort, delivering a high volume of content across regions, formats, and channels.

I led integrated production across video, photography, and campaign assets, aligning creative, agency, and regional teams while also leading hands-on production, including shoot planning and on-set execution.

Produced as a series of vignette-driven stories, the campaign scaled across OOH, digital, and social to create a cohesive global system.

Agency Management

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Cross-Functional Collaboration

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Creative Development

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Strategy & Planning

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Production Leadership

Agency Management ✳︎ Cross-Functional Collaboration ✳︎ Creative Development ✳︎ Strategy & Planning ✳︎ Production Leadership

OOH Suite

Delivered a globally coordinated OOH and digital content system, adapting creative across markets while maintaining consistency in messaging and execution.

Assets were designed to function both as standalone creative and as part of a broader, interconnected campaign ecosystem across channels.

Campaign Impact

The campaign generated strong global visibility and engagement, with widespread press coverage and audience resonance across markets.

  • 39 official US outlets

  • 400+ global press mentions

Coverage highlighted both the creative concept and the campaign’s ability to capture a shared, cultural experience around streaming.

“Netflix continues to be at the forefront of the streaming landscape…”

“It’s all pretty easy to use, and I think a lot of people are going to be sharing links to their favorite scenes with their group chats or to their social networks.”

— Ryan Northrup, ScreenRant

— Jay Peters, The Verge

“Netflix just added a way for you to watch that carriage scene from “Bridgerton” over and over and over again — and share it with your friends — without breaking a sweat.”