It’s So Good
Netflix Brand Campaign, 2024
4 Languages
7 Markets
10 Vignettes
48 Global Cast
169 Assets
It’s So Good was Netflix’s Q4 2024 global Quality campaign, designed to tell a simple, positive story about the brand: great stories are meant to be talked about.
The creative idea centered on a universal truth. That “oh my god, I have to talk to someone about this” feeling you get while watching Netflix is not just personal, it’s global. The campaign brings that idea to life by dropping in on fans around the world as they react to unforgettable scenes and immediately share their obsession with others.
Through a series of intimate, energetic vignettes, the work celebrates the communal nature of great storytelling and reinforces Quality as stories that spark conversation, culture, and connection.
Featuring globally recognized voices - Cardi B, Giancarlo Esposito, Simone Biles- alongside everyday fans, the campaign resonated strongly with both audiences and key opinion formers.
Agency // Wieden + Kennedy
Role // Creative Producer
Agency Management
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Cross-Functional Collaboration
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Creative Development
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Strategy & Planning
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Production Leadership
Agency Management ✳︎ Cross-Functional Collaboration ✳︎ Creative Development ✳︎ Strategy & Planning ✳︎ Production Leadership
OOH Suite
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Press & Fan Coverage
39 Official US Outlets (400+ more global press mentions)
“Netflix continues to be at the forefront of the streaming landscape…”
“It’s all pretty easy to use, and I think a lot of people are going to be sharing links to their favorite scenes with their group chats or to their social networks.”
— Ryan Northrup, ScreenRant
— Jay Peters, The Verge
“Netflix just added a way for you to watch that carriage scene from “Bridgerton” over and over and over again — and share it with your friends — without breaking a sweat.”