Netflix House
My Role
I lead integrated creative production for Netflix House, producing large-scale video and photography campaigns that introduce and define Netflix’s first permanent experiential destinations across Dallas and Philadelphia.
Attractions Key Art
The Netflix House Key Art serves as the defining visual for Netflix’s first permanent experiential destinations, establishing a cohesive identity digital and in-venue environments. As the hero asset, it establishes a unified visual language that connects audiences to the immersive worlds of Netflix House attractions.
Netflix Bites
Netflix Bites menu photography establishes the visual foundation for Netflix’s first restaurant experience, defining how each dish is introduced across all locations through printed menus, digital displays, and social platforms.
Drawing on my prior collaboration with photographer Marcus Nilsson, I brought him onto the project to elevate the creative standard. Together, we developed imagery that integrates canon expressions of Netflix IP through thoughtful styling and composition. The result is a cohesive visual system that establishes a lasting creative benchmark for the brand.
Stranger Things: Escape the Dark
These sizzle films introduce Netflix House through original footage produced across both Dallas and Philadelphia locations. I led production of the content featured throughout, as part of a four-part integrated video and photography shoot involving a 100-person crew and multiple creative teams working in parallel.
Squid Game: Survive the Trials
The films serve as key campaign assets, translating the scale and ambition of Netflix House into a cohesive visual introduction for North American audiences.