Next on Netflix 2025, Global Campaign Launch
As part of Netflix’s flagship global announcement moment, Next on Netflix 2025 unveiled the films, series, and cultural moments that would define the year ahead. The campaign’s core objective was to reframe the scale of Netflix’s slate not as volume, but as meaningful variety—showcasing the platform’s unique ability to consistently surprise and captivate global audiences.
Our strategy focused on communicating the value behind Netflix’s breadth of storytelling. Rather than presenting titles in isolation, we positioned the slate as a cohesive, culture-shaping ecosystem designed to engage every type of fan. This approach helped audiences understand not just what was coming, but why Netflix’s creative diversity is a defining competitive advantage.
The campaign delivered massive global reach and engagement, generating
13+ billion total impressions
10.58 billion paid impressions
3.18 billion organic impressions worldwide
The campaign became Netflix’s largest news and first-look social event ever.
The campaign also broke through industry clutter, with YouTube naming Netflix’s creative among its top Super Bowl ad performers—despite never airing during the broadcast—demonstrating exceptional audience demand and cultural relevance.
Agency // Brand New School, Beaudry Filmworks
Role // Creative Producer
