HERO CAMPAIGN FILM, PART OF THE BROADER NEXT ON NETFLIX CAMPAIGN ROLLOUT
Next on Netflix 2025
Global Campaign Launch
Next on Netflix 2025 marked Netflix’s flagship global announcement moment, introducing the films, series, and cultural moments shaping the year ahead.
The campaign reframed the slate not as volume, but as a cohesive, culture-shaping ecosystem, highlighting Netflix’s ability to consistently engage global audiences.
My Role
I led integrated production across campaign extensions, overseeing how the campaign scaled across digital, social, OOH, and web.
I translated the core campaign into high-volume, channel-specific content, developing bespoke assets for paid and organic social, OOH, and Tudum.com while aligning creative, agency, and cross-functional teams across markets.
13+ Billion Total Impressions
10.58 Billion Paid Impressions
3.18 Billion Organic Impressions worldwide
The campaign became Netflix’s largest news and first-look social event to date.
The campaign cut through industry noise and reached audiences at scale through a global digital-first rollout.
Without a traditional broadcast moment, it achieved cultural impact across platforms, earning recognition alongside top Super Bowl advertisers and reinforcing Netflix’s position at the center of global entertainment.
Scaling this campaign required a high-volume, multi-channel production system executed across global markets.
