Netflix House

My Role

I led integrated creative production across content and campaigns for Netflix House, supporting the launch of Netflix’s first permanent experiential destinations in Dallas and Philadelphia.

My role focused on translating an evolving creative vision into structured, executable production. I worked across video, photography, and in-venue content, aligning cross-functional teams while also leading hands-on production, including shoot planning, on-set direction, and execution across multiple workstreams.

What I Led and Built

To support a new and evolving format, I led a multi-team production effort and helped define how content for Netflix House would be created and delivered across locations and channels.

  • Built and managed an integrated production approach spanning video, photography, and in-venue content

  • Structured a four-part shoot across multiple locations, coordinating a 100+ person crew and parallel creative teams

  • Developed workflows to support both launch campaigns and ongoing content needs across digital, social, and physical environments

  • Led end-to-end production, including planning, crew management, and on-set execution across multiple shoots

  • Partnered with agencies, photographers, and internal teams to align creative direction with execution across formats

Attractions Key Art

The Netflix House Key Art serves as the defining visual for Netflix’s first permanent experiential destinations, establishing a cohesive identity digital and in-venue environments. As the hero asset, it establishes a unified visual language that connects audiences to the immersive worlds of Netflix House attractions.

Netflix Bites

Netflix Bites menu photography establishes the visual foundation for Netflix’s first restaurant experience, defining how each dish is introduced across all locations through printed menus, digital displays, and social platforms.

Drawing on my prior collaboration with photographer Marcus Nilsson, I brought him onto the project to elevate the creative standard. Together, we developed imagery that integrates canon expressions of Netflix IP through thoughtful styling and composition. The result is a cohesive visual system that establishes a lasting creative benchmark for the brand.

Stranger Things: Escape the Dark

These sizzle films introduce Netflix House through original footage produced across both Dallas and Philadelphia locations. I led production of the content featured throughout, as part of a four-part integrated video and photography shoot involving a 100-person crew and multiple creative teams working in parallel.

Squid Game: Survive the Trials

The films serve as key campaign assets, translating the scale and ambition of Netflix House into a cohesive visual introduction for North American audiences.