LinkedIn Product Launch

LinkedIn celebrated the global launch of ‘Open for Business’ - a new product tool enabling more small businesses and freelancers to grasp economic opportunity- with a kick-off event in Dubai, UAE.

The celebration ended with a video activation on the infamous Burj Khalifa, the tallest building in the world. The activation event was attended by UAE Royalty, business leaders, government officials, and Middle East press, and fueled a social ad campaign post live launch.