LinkedIn Open for Business Launch

I led creative production for the global launch of LinkedIn’s Open for Business, a product built to help small businesses and freelancers access new economic opportunity.

Working across product marketing, brand, and regional teams, I translated the product into a high-impact launch moment, driving production for a flagship event in Dubai and a large-scale activation on the Burj Khalifa.

The launch engaged UAE royalty, business leaders, government officials, and regional press, and extended into a broader social campaign following the live event.